English for International Sales and Sales Management

English for International Sales and Sales Management

Dates 2016: 04th April, 09th May, 13th June, 05th September, 03rd October, 07th November

Duration: 5 days Monday – Friday 09.00 – 17.15

Location: Linguarama London - Non-residential Hotel and Host Family accommodation available

Address: 101 Finsbury Pavement, London EC2A 1RS

Why should you attend?

Few businesses can survive without an effective, highly-motivated sales force with professional sales people driving sales and experienced management leading them forward. With increasing globalisation, sales forces and management must operate across national and cultural boundaries often using English as the common communication tool. It is increasingly important for sales professionals to be able to understand and communicate sales specific information with colleagues, clients and prospective clients using clear and effective business English.

Turning Theory into Practice

This course encourages participants to develop their language skills in situations and contexts relevant to their professional work. The content will be based around the needs of the participants, developing language skills through language analysis, role plays and practice situations, vocabulary development and group and individual feedback. Practical language skills will be developed in the following contexts:

Understanding the Language of Sales

• Discussing the structure, roles and responsibilities of the sales force
• Characteristics of successful sales personnel
• Cross cultural differences
• Prospecting and pipeline management
• Features vs. Benefits
• Matching the sales cycle to the buying cycle

Effective Communications

• English language for sales meetings
• Product presentations in English
• Asking and answering questions effectively
• Language of agreeing, disagreeing, persuading and influencing
• Objection handling
• Negotiating with prospects

Telephone skills

• Calling prospects
• Using your voice effectively
• Simplicity and clarity

Language Development

• Sales/Marketing specific vocabulary development
• Grammar review
• Fluency development
• Pronunciation

Benefits to you:

• Perfecting your skills in English to be more persuasive and effective in sales contexts
• Developing your ability to communicate sales information in English
• Developing your ability to communicate your sales proposition both internally and externally
• Sharing ideas with other professionals
• Fast tracking your overall English language ability
• Increasing your confidence when dealing with clients & colleagues in English face-to- face, on the phone or in writing
• Improving your English language skills for greater success in sales meetings and negotiations
• Individual and group feedback on your language skills
• The opportunity for sales role-plays and practice with other sales professionals

Who should attend?:

Sales staff, sales managers and directors who wish to improve their English language skills in the context of sales.

Location: London

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