English for Key Account Managers

Business English for Key Account Managers

Duration: 5 days Monday – Friday 09.00 – 17.15

Location: Linguarama Cheney Court - course includes full board accommodation and extensive social programme

Address: Cheney Court, Ditteridge, Box, Corsham, Wiltshire, SN13 8QF

Why should you attend?

In this rapidly changing market place, it is essential for companies to acquire and then retain the clients that are most important to them. Key Account Management and the development of key accounts is vital to an organisation’s success. Very often key account management involves multiple relationships with people of different nationalities: English is the key language for creating and maintaining long-term business relationships.

Turning Theory into Practice

One of our Specialist Group Programmes, ‘English for Key Account Management’ encourages participants to develop their language skills by sharing ideas and experiences in relevant key account management contexts. The course will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development and language analysis all within the context of key account management.

Practical language skills will be developed in the following contexts:

What is Key Account Management

  • The profile of a key account
  • Selling and account management – the difference
  • Role and responsibilities of the account manager
  • Identifying key accounts

Customer Profile and Position

  • Understanding customer needs
  • English for asking appropriate questions
  • Techniques for effective information gathering in English

Planning a Key Account Strategy

  • Carrying out a SWOT and PESTLE analysis of your key account
  • Carrying out a SWOT and PESTLE analysis of your competitors
  • Looking at where major areas of impact can be addressed
  • Differentiating your offer

Relationship Management

  • Influencing and negotiating with multiple contacts
  • Networking with your account
  • English for effective meetings
  • English for effective presentations
  • Giving advice and making recommendations

From Relationship to Partnership

  • Communicating effectively with key accounts
  • English for socialising
  • Cultural considerations
  • Forecasting and predicting
  • The elements of persuasion

Teamwork to Support Key Accounts

  • Planning how to support your key accounts
  • Identifying and overcoming internal barriers that prevent quality
  • Motivating staff with a positive team culture

Benefits to you:

  • Improving your English language skills in a variety of key account management contexts
  • Developing your ability to communicate effectively and persuasively with key accounts
  • Benchmarking your knowledge with other key account managers
  • Discussing and sharing experiences and strategies with other professionals
  • Building on your skills in presentations, meetings and negotiations
  • Increasing your confidence when dealing with clients and colleagues in English
  • Fast tracking the development in your overall language ability

Who should attend:

Professionals involved in the development and management of key accounts, who deal with international clients and who wish to advance their practical English language skills in a key account management context.

Location: Cheney Court – 5 days residential

Contact us now to find out more.
Call +44 (0) 207 614 1900
or email