English for Marketing

Business English for Marketing Professionals

Duration: 5 days Monday – Friday 09.00 – 17.15

Location: Linguarama Cheney Court - course includes full board accommodation and extensive social programme

Address: Cheney Court, Ditteridge, Box, Corsham, Wiltshire, SN13 8QF

Why should you attend?

In today’s global economy, multi-national companies continue to expand their exposure through complicated and diverse marketing campaigns. To be successful, marketing strategies need to be tailored to a global marketplace as well as having to reflect differences in local markets. As a result, marketing campaigns require a much higher degree of international co-ordination to ensure that corporate, product and brand values are seamlessly aligned. Considering that many campaigns are planned, co-ordinated and even launched in English, it is becoming imperative for International Marketers to have a strong grasp of Marketing-related English. From planning campaigns to negotiating supplier contracts, excellence in English has become an invaluable skill.

Turning English for MarketingTheory into Practice

Key in our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to facilitate the development of communication skills in relevant marketing situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis, negotiation practice all in the context of the core functions of a Marketing Professional.

Practical language skills will be developed in the following contexts:

Understanding the Language of Marketing

  • Discussing the marketing mix
  • Applying a marketing process
  • Designing a marketing plan
  • Analysing strategies and objectives
  • Conducting market research

Knowing the Customer

  • Examining positioning strategies
  • Evaluating customer research
  • Drafting consumer questionnaires
  • Understanding the consumer
  • Discussing trends in B2B & B2C

The Use of English in Marketing Communications

  • Assessing the use of English in advertising
  • Discussing sales performance
  • Writing promotional copy
  • Analysing the role of direct marketing
  • The language of e-marketing

Conducting Effective Marketing Campaigns

  • Presenting a marketing campaign to clients and stakeholders
  • The language of persuasion
  • Evaluating campaign results

Analysing Marketing Case Studies

  • Coca Cola
  • Dr Martens
  • The Coffee Company
  • Presenting your company case studies

Functional language

  • Debating marketing and brand trends
  • Negotiating with clients, suppliers, stakeholders
  • Facilitating meetings effectively

Benefits to you:

  • Improving your English language skills in a variety of marketing contexts
  • Developing your ability to communicate technical marketing terminology in English
  • Benchmarking your knowledge with other marketing professionals
  • Improving the skill and speed at which you read marketing documents
  • Discussing marketing case studies
  • Perfecting your skills in presenting marketing campaigns in English to be more persuasive and effective
  • Building on your skills in designing marketing plans and campaign documents in English
  • Increasing your confidence when dealing with clients, suppliers & colleagues  in English face-to-face, on the phone or in writing
  • Fast tracking the development in your overall language ability

Who should attend:

Marketing professionals working in international marketing consultancies or multinational
companies, who deal with international clients or collaborate on marketing campaigns with colleagues in English.

Location: Cheney Court – 5 day residential

Contact us now to find out more.
Call +44 (0) 207 614 1900
or email