Themes > Sales > Outdoor advertising

Outdoor advertising

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The oldest medium for advertising is outdoor advertising, which can be on hoardings, underground stations etc. This form of is much cheaper than television advertising in terms of how many people it can for a certain price. The owners of outdoor advertising in Britain are now in big business. It is longer specialist companies, owned by advertising agencies, who all the selling. Some owners have bought up some the specialist companies themselves. The market is now segmented. Some companies deal very large poster sites, while others are involved with smaller sites, at bus stops, etc.

Originally, outdoor advertising was by the drink and tobacco industries. Nowadays, many industries use this form of advertising. Researchers give a breakdown of the type, age, sex and income of who pass certain sites daily.


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